Marketing Data Analyst

Overland Park, KS

Job ID: Job-1254

Marketing Data Analyst

 

$80K - $95K

 

Overland Park, KS

 

Interviewing in the next two weeks

 

Overview

The Marketing Data Analyst role is responsible for the execution of all reporting needs for a rapidly growing marketing team. As a Marketing Data Analyst, you will work closely with both internal marketing team members along with members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion dollar annual marketing budget.  This is a high impact, data driven role in which analysis will drive company decisions.

 

Responsibilities
  • Develop detailed, quantitative analysis work associated with developing meaningful insights to business performance
  • Analyze reporting metrics and provide recommendations on opportunities to optimize and improve performance 
  • Provide analysis for strategic initiatives through modeling and sensitivity tool usage
  • Provide variance, contribution and impact analyses of lead generation, cost, revenue and contribution margin
  • Analyze and provide recommendations for business and data processes
  • Develop and generate regular reporting related to campaign front and back end performance, landing page testing, ad copy testing, website analytics, etc.
  • Collaborate closely with internal marketing team members to develop ad hoc reporting as needed to ensure each team has the data needed to hit KPI targets
  • Collaborate with members of Sales, Business Intelligence, Finance and Data Science departments
  • Standardize and maintain metrics within the cube, tableau and other reporting interfaces

Qualifications
  • Excellent oral and written communication skills
  • Strong organizational and time management skills
  • Strong Attention to detail
  • Intellectual curiosity towards research
  • Superior analytical and business judgement
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Fast learner who is career minded and seeks additional responsibility as earned 

Training and Experience
  • Bachelor's Degree in Marketing, Business Administration, Finance, Engineering or a technical related area
  • Skilled with Microsoft Office, including Excel and PowerPoint
  • Proficient in SQL or aptitude to become proficient quickly with training

Bell & Associates, Inc. Was recently recognized by Forbes list of Best Professional Recruiting Firms in America - https://www.Forbes.Com/best-professional-recruiting-firms/list/6/#tab: overall

 

BETTER TALENT. BETTER OPPORTUNITY. FIND IT HERE.

 

Bell & Associates, Inc. Is a recognized Executive Recruiting & Staffing leader based in Kansas City. We focus and specialize in the following practice areas - Accounting/Finance, Engineering, Executive Leadership, Financial Institutions, Healthcare, Human Resources, Information Technology, Manufacturing/Operations Management.  We provide top talent to our clients on a Direct Hire, Contract, and Contract-to-Hire basis.




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