Manager, Digital Media

Overland Park, KS

Job ID: Job-1255

Manager, Digital Media

 

$60K - $85K

 

Overland Park, KS

 

Interviewing in the next two weeks

 

Overview

The ideal candidate for the Senior Digital Media Buyer position is passionate about the ever-changing media landscape. We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms.


This position is responsible for the execution and day-to-day management of all online PPC marketing initiatives for one of the country s preeminent national insurance brokerages. This includes managing multiple paid search campaigns with annual multimillion dollar budgets. All digital campaigns are dedicated to generating high quality leads for a fast-growing team of insurance agents while meeting aggressive marketing performance and ROI goals.

 

Responsibilities

Day-to-day management of paid search and other cost per click bid platforms, including bid management, ad copy testing and geo-targeting strategy
Ongoing focus on improving primary paid search performance metrics while maximizing volume and overall opportunity
A/B testing within multiple landing pages and websites to maximize form conversion and improve cost per lead
Continually evaluate and recommend additional digital media platforms and campaigns that could positively impact the overall marketing/lead generation strategy
Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
Assist in growing the lead generation and general online marketing strategy while closely monitoring performance and meeting goals for customer acquisition costs

 

Qualifications

Highly knowledgeable PPC expert, including Adwords, Bing Ads and Facebook
Experienced with online monitoring and tracking tools, including Google Analytics
Proficient with bid management software and other marketing automation systems
Ability to analyze and understand large sums of data
Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
Excellent oral and written communication skills
Strong organizational and time management skills with the ability to multitask
Highly motivated, resourceful and self-directed with the ability to deliver under pressure
Ability to be detailed oriented while seeing trends, themes and macro-impacts
Strong knowledge base of the overall online and digital marketing realm




Training and Experience

3+ years experience managing PPC and other digital media campaigns
Bachelor s degree in marketing, business administration or related field
Skilled with Microsoft Office, including Excel and PowerPoint
Adwords and Bing Ads certification preferred

 

Bell & Associates, Inc. Was recently recognized by Forbes list of Best Professional Recruiting Firms in America - https://www.Forbes.Com/best-professional-recruiting-firms/list/6/#tab: overall

 

BETTER TALENT. BETTER OPPORTUNITY. FIND IT HERE.

 

Bell & Associates, Inc. Is a recognized Executive Recruiting & Staffing leader based in Kansas City. We focus and specialize in the following practice areas - Accounting/Finance, Engineering, Executive Leadership, Financial Institutions, Healthcare, Human Resources, Information Technology, Manufacturing/Operations Management.  We provide top talent to our clients on a Direct Hire, Contract, and Contract-to-Hire basis.




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