Manager, Affiliate Marketing

Overland Park, KS

Job ID: Job-1253

Manager, Affiliate Marketing

 

$60K - &75K

 

Overland Park, KS

 

Interviewing in the next two weeks

 

Overview

As an Affiliate Marketing Manager, you will be responsible for establishing, maintaining and scaling profitable relationships and campaigns within a very large and competitive affiliate market; have the opportunity to gain exposure and build experience with a wide range of marketing tactics, as you work closely with affiliates to understand their marketing strategies and work to optimize and maximize profitability from each channel; work closely with the rest of the internal marketing team to hit aggressive performance targets and maximize a multi-million dollar annual marketing budget.  Affiliates will include partners that drive both inbound and outbound leads from a diverse marketing mix including paid search, paid social, paid content, SEO, email, display, retargeting and more. 

 

Responsibilities
  • Oversee all new integrations, campaign implementation and testing for new marketing partners and campaigns
  • Maintain regular communication with all affiliate partners to review performance, set clear expectations and evaluate growth opportunities
  • Responsible for maintaining compliance expectations and documentation related to TCPA, CMS and other industry standards with each partner
  • Establish regular disposition reporting for all campaigns and hold partners accountable to utilizing the data for ongoing optimizations
  • Closely monitor performance and analytics for all current affiliate campaigns to consistently optimize and hit performance targets
  • Thoroughly understand and document processes/settings for each campaign to recognize opportunities to improve (transfer scripts, lead filters, caps, state mix, etc.)
  • Monitor intraday and trended performance, engaging with partners to optimize marketing campaigns to maximize profitability.  
  • Collaborate with other members of the marketing team to ensure all marketing initiatives are aligned and working together to hit performance targets

 

Qualifications
  • Strong technical skills with the ability to understand and master multiple interfaces
  • Strong business and financial acumen
  • Ability to analyze and understand large sums of data
  • Detailed oriented, ability to identify trends, themes and macro-impacts
  • Experience managing partners and ability to have productive, fact-based performance discussions to drive results
  • Experience in operations and operational disciplines such as program and project management
  • Strong problem-solving skills and ability to implement changes rapidly that positively impact marketing performance
  • Excellent oral and written communication skills
  • Strong organizational and time management skills with the ability to multitask
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure

 

Training and Experience
  • 3+ years experience in marketing or related field.  Preference for experience in Medicare marketing.
  • 3+ years experience in analytical discipline such as finance or data analytics
  • Proven experience working cross functionally
  • Bachelor's degree in marketing, business administration or related field preferred
  • Skilled with Microsoft Office, including Excel and PowerPoint

 

Bell & Associates, Inc. Was recently recognized by Forbes list of Best Professional Recruiting Firms in America - https://www.Forbes.Com/best-professional-recruiting-firms/list/6/#tab: overall

 

BETTER TALENT. BETTER OPPORTUNITY. FIND IT HERE.

 

Bell & Associates, Inc. Is a recognized Executive Recruiting & Staffing leader based in Kansas City. We focus and specialize in the following practice areas - Accounting/Finance, Engineering, Executive Leadership, Financial Institutions, Healthcare, Human Resources, Information Technology, Manufacturing/Operations Management.  We provide top talent to our clients on a Direct Hire, Contract, and Contract-to-Hire basis.




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